Visa Vee

Info

Developed for Visa's key partners, this project delivers a modern twist on the traditional Mid-Autumn Festival. Inspired by Visa’s brand positioning, "The power of small steps" the design integrates Vee, into a sophisticated and compact gift set. The deliverables included the outer box cover, inner cake boxes, an Ancient Tea box, a gift bag, and digital assets (EDM/cards). Every element was curated to feel refined, minimalist, and strictly eco-friendly.

Year

2025

Client

VISA

Services

PACKAGING DESIGN, PRESENTATION DESIGN, MASCOT 3D RENDER

Tools used

ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR, BLENDER

GIFTSET DESIGN

OPTION 1

Moon Festival shines through small moments.

Each comes with a big feeling.

Every small moment, a little more meaningful!

GIFTSET DESIGN

OPTION 2

In our modern life, it’s often the little things, not the big ones, that bring true meaning and capture the spirit of the full moon night. Similarly, small everyday transactions with Visa create unforgettable moments and experiences for valued customers

Vee 3D CHARACTER render

Developed for Visa’s grand launching campaign in Vietnam, this project brings the brand's vibrant new 3D mascot—Vee—to life through hyper-detailed, tactile blue fur textures. Engineered for ultimate versatility, the high-fidelity character transitions effortlessly across diverse touchpoints, from dynamic social media assets to high-profile daily transit campaigns, injecting a playful, modern energy into Visa's local brand storytelling.