Visa Multi-pass Card
Info
Every city needs a heartbeat. Metro Hồ Chí Minh isn’t just transit—it’s the rhythm of tomorrow. A sleek, modern leap for a dynamic generation always on the move. As the wheels spin, a new chapter unfolds: "Vững bước tiến, Bền tương lai."
Year
2025
Client
TECHCOMBANK / VISA / HCMC METRO
Services
ART DIRECTION, PACKAGING DESIGN, 3D DESIGN, VIDEO
Tools used
ADOBE PHOTOSHOP, ADOBE ILLUSTRATION, BLENDER
ADOBE PHOTOSHOP, ADOBE ILLUSTRATION, BLENDER
CARD DESIGN
Stylized 3D design of the Metro train, flashing in vibrant neon green, racing alongside Ho Chi Minh City’s iconic landmarks.
This eco-card emerges as the ultimate symbol of an upcoming chapter—where green, sustainable transit seamlessly blends into the pulse of a dynamic future.
WELCOME KIT DESIGN
Why build a bulky box when a single folded sheet can reveal an entire cultural legacy?
Inspired by Japanese Origami, this Welcome Kit honors the VN-JP partnership behind Saigon’s Metro. Zero staples, zero metals—just pure, sustainable paper engineering. Inside, a smart two-layer structure automatically pushes the card upward, effortlessly forming a structural 'M' silhouette of the Metro line. A continuous train pattern races across the front—launching from the Techcombank icon—while the reverse stays completely blank to minimize ink.
Packaging isn't protection; it’s a ritual.
CARD INTRODUCTION VIDEO
The narrative kicks off with a harsh truth: as urbanization accelerates, our green spaces vanish. To push further into the future, we must change how we move.
Through a seamless cinematic transition, the video shifts from high-contrast urban realities to an electric 3D world where the Visa Techcombank MultiPass Eco is born. The visual flow captures the launch of Saigon’s historic Metro line, transforming the card into an active companion that tracks carbon footprints, rewards eco-friendly choices, and unlocks exclusive green retail privileges.
Every frame is a step forward; every transition is a leap toward a sustainable tomorrow.
ENDING
The future isn't a distant destination—it’s built with every single tap.
The project comes full circle, transforming a financial tool into a sustainable commitment. As the final frame locks on the VN-JP partnership, the vision remains absolute: Every transaction is a step forward.
“Vững bước tiến, bên tương lai.”
CARD DESIGN
Stylized 3D design of the Metro train, flashing in vibrant neon green, racing alongside Ho Chi Minh City’s iconic landmarks.
This eco-card emerges as the ultimate symbol of an upcoming chapter—where green, sustainable transit seamlessly blends into the pulse of a dynamic future.
WELCOME KIT DESIGN
Why build a bulky box when a single folded sheet can reveal an entire cultural legacy?
Inspired by Japanese Origami, this Welcome Kit honors the VN-JP partnership behind Saigon’s Metro. Zero staples, zero metals—just pure, sustainable paper engineering. Inside, a smart two-layer structure automatically pushes the card upward, effortlessly forming a structural 'M' silhouette of the Metro line. A continuous train pattern races across the front—launching from the Techcombank icon—while the reverse stays completely blank to minimize ink.
Packaging isn't protection; it’s a ritual.
CARD INTRODUCTION VIDEO
The narrative kicks off with a harsh truth: as urbanization accelerates, our green spaces vanish. To push further into the future, we must change how we move.
Through a seamless cinematic transition, the video shifts from high-contrast urban realities to an electric 3D world where the Visa Techcombank MultiPass Eco is born. The visual flow captures the launch of Saigon’s historic Metro line, transforming the card into an active companion that tracks carbon footprints, rewards eco-friendly choices, and unlocks exclusive green retail privileges.
Every frame is a step forward; every transition is a leap toward a sustainable tomorrow.
ENDING
The future isn't a distant destination—it’s built with every single tap.
The project comes full circle, transforming a financial tool into a sustainable commitment. As the final frame locks on the VN-JP partnership, the vision remains absolute: Every transaction is a step forward.
“Vững bước tiến, bên tương lai.”
